Our Top Uses For a Roller Banner

As we mentioned above trade shows are probably the event that is most commonly associated with a roller banner. Many of these events boil down to a hall full of different companies and businesses looking to grab the attention of everyone else at the event. This is where a good, well designed and well-printed roller banner really comes into its own. A good strong roller banner at events like these will help you stand out in a room full of fierce competition, whilst really grabbing the attention of anyone that passes your stand or sees it from a distance. There are multiple different kinds of roller banners you can use for events like this such as the x-banner which is great for popping up quickly and getting your message out ahead of your competition. In addition to this the 3x3 pop-up display systems offered by Roller Banner offer a unique solution to displaying at events like this which a huge display that no one in the room will be able to miss. These 3x3 display systems also act as a great way to corner off your own exclusive corner of any event you go to and act as a temporary pop up wall. 

More and more we are seeing many of our customers use our roller banners to help with in-store promotions. It is no secret that many retailers are increasingly focusing on their in-store promotions with traditional poster boards and banners being used excessively to try and capture the attention increasingly wary customers. A roller banner acts as a great way to capture the attention of your customers in a less intrusive way and can be popped up at the entrance and exit to your store to both greet your customers and say goodbye to them. Due to the easy use of a Roller Banner and their quick pop up and pop down mechanisms these banners are ideal for offering limited edition and limited availability offers at set periods of the year. These banners can be used for in-store promotions all year round and due to their compact size, they can be packed down and stored with minimal space requirements until you need them again for a future promotion. 

Using a roller banner within the hospitality industry requires a little more finesse than some of our more obvious suggestions however roller banners can be a great way to grab the attention of customers in restaurant, bars and hotels. Many of our customers who work in the hospitality industry use roller banners to showcase new events, drink and food promotions or limited-time discounts. These banners can be displayed at the entrance to your venue to help raise awareness amongst your existing and new customers alike. Working in the hospitality industry can be intense, your customers often know what they want and to try and up-sell and promote to customers in traditional ways can be difficult. A roller banner helps provide a less invasive way to advertise and reach your customers without impacting on their experience with you and your business. 

Many charities take advantage of the benefits of roller banner as a low-cost high impact solution for getting your message out there and influencing your audience. It is increasingly important for many charities to be able to create a genuine and authentic relationship between themselves and their target audience. Often this message can get lost online in the sea of social media and endless posting however a roller banner and traditional print media in general for that matter help create a long-lasting and impactful message. Many charities have mobile awareness teams and roller banners are a fantastic and lightweight solution to set up your advertising with your team as they travel the country attempting to connect with people. The pop-up aluminium frame of many of our roller banners means that many charities travel around with our roller banners and pop them up for temporary use at shop fronts, high streets, and fundraising events. 

Conventions (similar to trade shows) are an ideal opportunity to take advantage of the display benefits of a roller banner. Many conventions act as an opportunity for companies to showcase their latest products and innovations but in a room full of multiple businesses doing the same it can be hard to stand out. Conventions often act as a gathering point for hyper-focused demographics that share the same interest and beliefs. For many businesses a convention can be an excellent opportunity to reach the customers and audiences that they want. Pick the right convention for your industry or niche and you open the doorway to excellent networking, sales and growth opportunities. That being said, simply being in the room isn’t enough sometimes when it comes to conventions as every other stand, display and business in the room are looking to target the same people. Using display advertising and print-based marketing solutions can be a fantastic opportunity to connect with these crowds. A roller banner can create a bold and stark advertisement that captures the attention of people that engage with it and see it. Many conventions offer the ideal opportunity to release your creativity and design a truly breath-taking and bold advertisement that captures the attention of those that see it. The downside to conventions is that many of the stands and advertisements there are looking to do the same thing. A product such as the 3x3 pop-up display system can be an amazing opportunity to create something unique and different by presenting your advertisement in a way that is bigger and better than your competition.